LOGO
New Water Logo
Brief Report on the New "New Water" Logo
The redesigned "New Water" logo maintains the brand's two core colors:
Green: Symbolizes nature, sustainability, and environmental preservation.
Blue: Represents water in all its forms—clean, processed, or natural—along with purity and vitality.
Logo Elements:
Water Drop Icon: A green droplet featuring the word "New" at its center, representing purity and renewal.
Blue Wave Lines: Suggest the flow and movement of water, whether seawater, wastewater, or potable water.
Word "Water": Styled with a modern typeface, it features Moroccan mosaic (zellige) patterns inside the letters "a" and "e", reflecting a local cultural touch.
Design Goal:
To create a modern visual identity that blends environmental values with Moroccan cultural heritage, making the brand unique and memorable.
