LOGO
New Water new logo
This logo is a visual representation of the brand’s identity, carefully crafted to reflect both its core values and cultural roots.
The overall shape of the logo resembles a drop of water, symbolizing purity, flow, and sustainability — key themes often associated with water-related or eco-conscious companies. Within the drop, the initials "N" and "W" are creatively integrated, forming the internal structure of the design. These letters subtly reference the name of the company, ensuring brand recognition while maintaining an elegant and modern look.
The upper right section of the drop features a pattern inspired by Moroccan zellij (traditional mosaic art). This detail not only adds a layer of aesthetic beauty but also proudly pays homage to the company’s Moroccan heritage, connecting tradition with innovation.
Together, these elements create a logo that is both meaningful and visually distinctive, symbolizing the brand’s mission while celebrating its cultural identity.
